Product demonstrationsDemag
Show lifting equipment in use and demonstrate its safety features.
Published product demonstrationsVideo strategy & production for manufacturers
Carbon + Color helps manufacturers explain their products, show their capabilities and give customers a clearer understanding of what they offer—through video, photography and live production.
Solutions in Motion.
Manufacturing work
Product demonstrationsShow lifting equipment in use and demonstrate its safety features.
Published product demonstrations
Product explanation · Video and photographyWe developed the script with Axiom, then made airflow visible through a dust demonstration, animation, and product views.
Product explanation for web, social & print
Company story · People and capabilitiesIntroduce the company’s five business areas, products and people.
Five business areas. One introduction.From the first conversation

You know the product. You don’t need to know how to produce the video.
We ask who needs to see the work, what they need to understand and where it will be used. Then we recommend an approach and explain the crew, schedule and budget it requires.
We work directly with your product and operations people to get the details right.

What do you need to show?
We shape the story and produce the work for the audience you need to reach.
Explore our capabilities
Demag’s demonstrations put the operator, controls and load alongside the technical explanation.
See the Demag project ↗Van Diest’s story brings its people, facilities and five business areas into one introduction.
See the Van Diest project ↗Training, onboarding and employee stories built around the task or message people need to understand.
Explore capabilities ↗Ohio BWC’s symposium brings speakers, presentations and remote contributors into a multi-day broadcast.
See the Ohio BWC project ↗


Solutions in Motion.
Bring the product, audience and deadline. We’ll help you work out the right approach.